Snowbirds are a goldmine for property owners who rely on seasonal renters.
How to Prepare Your Rentals for Snowbirds
These older adults, often retirees, migrate from colder northern regions to enjoy the warmth of southern states during winter. For you as a short-term rental host, tapping into this market can help ensure occupancy and generate steady income in what might otherwise be a slower season.
This guide will provide you with all the tips and tricks you need to prepare your rentals for snowbirds.
Why Cater to Snowbirds?
Snowbirds typically rent properties long-term (think weeks to months) during the colder months. This extended stay reduces turnover costs and ensures a consistent revenue stream. Additionally, snowbirds often travel in groups or with families, meaning larger properties cater nicely to this demographic.
Thanks to platforms like Airbnb and VRBO, snowbirds are increasingly opting for vacation rentals instead of traditional hotels. The key is to position your rental as the ideal escape for their annual migration.
Step 1: Optimize Your Listing for Snowbirds
To catch the eye of snowbird renters, your listing needs a makeover tailored to their preferences.
Mention long-term booking options
Snowbirds look for rentals that cater to extended stays. Highlight available monthly rates or discounts for monthly vacation rentals in your description. For example: “Special rate for 30+ day stays from December to March.”
Highlight seasonal perks
Snowbirds are escaping winter, so your listing should emphasize why they’ll love your location. Mention sunny weather, nearby beaches, recreational activities, and cultural opportunities.
Use language like: “Escape the snow and enjoy sunny 75° weather on the Gulf Coast!”
Offer an accessible layout
Accessibility is key for the older demographic. If your property has a single-level floor plan, an elevator, or wheelchair-accessible features, make sure to showcase these in your listing. Add phrases like: “No stairs and easy access to amenities.”
Include clear and inviting photos
Photos of bright, warm spaces full of natural light will appeal to snowbirds. Show images of the local area, such as beaches, golf courses, or seasonal festivals that coincide with their visit.
Pro tip? Sunsets sell. Include a shot of a gorgeous evening sky if you’re in a scenic location.
Screen Your Tenant Today!
Gain peace of mind with AAOA’s credit, criminal, and eviction reports.
Step 2: Provide Amenities Snowbirds Value
Make sure your property is snowbird-friendly by including amenities that cater to their needs. Here’s what they love:
Fully equipped kitchens
Snowbirds staying for weeks or months will want to cook at the vacation home rather than eat out every day. Ensure your rental has:
- A full kitchen with modern appliances.
- Dining sets, pots and pans, and utensils.
- A Keurig or drip coffee maker for those cozy mornings.
Reliable Wi-Fi and workspace options
Even if most snowbirds are retirees, they rely on Wi-Fi for staying in touch with family or streaming their favorite shows. If your property offers a workspace, like a desk with good lighting, highlight this for remote-working snowbirds.
Comfortable living spaces
Long-term stays mean comfort is paramount. Invest in high-quality mattresses, supportive furniture, and plenty of outdoor seating. Snowbirds love lounging in well-furnished patios or screened lanais to soak in the sun.
Washer and dryer
Provide an in-unit washer and dryer if possible. Snowbirds staying for a season won’t want to drag laundry to a laundromat.
Recreational equipment
If you’re near a beach, include items like chairs, umbrellas, or even bicycles. For properties near golfing destinations, offer space to store golf bags.
Other resort amenities to consider:
- An onsite hot tub.
- Easy beach access.
- A heated pool with amazing views.
Step 3: Market to Snowbirds on the Right Channels
Once your property is tailored for snowbirds, it’s time to market it effectively.
Leverage social media marketing
Use Facebook Ads to promote your snowbird rentals. Tailor ads with messaging that showcase your property as a winter retreat. Adding imagery of golden beaches, palm trees, or cozy patios will catch their interest.
Email marketing
Build an email list of past guests or inquiring snowbirds. Periodically offer discounts or send updates showcasing your property’s latest features and local seasonal events.
Encourage positive reviews
Snowbirds rely on trusted reviews when booking long-term stays. Ask happy guests to leave detailed feedback highlighting what they loved about your property.
Step 4: Build a Community Vibe
Snowbirds are drawn to properties that offer more than just a roof over their heads; they crave a sense of belonging. Here’s how to create a welcoming environment:
Highlight local activities
Include a guidebook of nearby activities such as:
- Golf courses
- Fitness and recreation centers
- Farmers markets
- Senior social events or nearby clubs
Offer local discounts
Partner with nearby businesses (restaurants, boutique shops, or yoga studios) to provide exclusive discounts for your guests.
Provide concierge-like services
Simple gestures, such as offering grocery delivery recommendations or contact info for local transportation services, make a big impression on long-term renters. Take a look at these 10 essential concierge service ideas.
Step 5: Adjust Pricing
Offer monthly discounts
Create competitive pricing for snowbird seasons. Offering discounts for longer stays incentivizes bookings.
For example:
- Nightly rate for 1-6 days: $120
- Monthly stay (30+ days): $3,000 (15% off)
Dynamic pricing tools
Use smart pricing tools like Host Tools to automate adjustments. You can set rules to raise prices during peak demand and lower them during slower booking periods. This ensures you maintain competitive pricing without constant manual updates.
Step 6: Master Communication and Flexibility
Clear and efficient communication sets you apart as a host. Here’s how to make snowbirds feel appreciated:
- Respond Quickly: Older snowbirds value service. Being fast and professional in your responses builds trust.
- Offer Flexible Check-In Times: Allow snowbirds arriving from far away more flexibility with check-ins.
- Prepare Early: Automate pre-arrival messages using a platform like Host Tools for seamless communication.
Popular Spots for the Newest Snowbird Vacation Rentals
Below are a few great spots to consider operating your seasonal rentals:
- Panama City Beach, FL
- South Padre Island, TX
- North Myrtle Beach, SC
- Hilton Head Island, SC
- Orange Beach, AL
Final Thoughts on Hosting Snowbird Vacation Rentals for Snowbirds
Snowbirds bring in long-term stability and seasonal revenue, making them an ideal guest demographic for short-term rental owners like you. By tailoring your property to their needs and optimizing your listings, you can position your rental as the ultimate retreat for the snowbird lifestyle.
Source: Host Tools
Accessibility