Property Management News

Do You Have Enough ‘Good’ Leads to...

Problems & symptoms of low quality leads The lead-to-lease conversion rate is poor. An essential metric for assessing the performance of your apartment’s marketing and leasing strategy is the lead-to-lease conversion rate.  It’s easy for everyone to understand something’s wrong when the ratio of leads far surpasses the amount of leases.  At this stage of the resident lifecycle, a poor lead-to-lease conversion rate is likely due to your marketing plan’s inability to generate the right type of leads—prospective residents who are genuinely interested in your apartments and are more qualified for leasing. Most of your leads contact you via email instead of... Read more

Imagine living in (or renting out) an apartment where rent doesn’t jump hundreds of dollars each year. The price stays steady, the lease keeps renewing, and tenants...

56% of U.S. renters are ready to move, with Gen Z driving demand for modern amenities Majority believe rent should cover water and trash expenses Gen Z prioritizes...

Renting to college students can be a profitable venture, particularly in cities with thriving academic institutions. However, it comes with unique challenges that...

Summer heat doesn’t have to mean high energy costs, with energy-efficient options available, there are ways landlords and renters alike can ensure comfortable...

Real Estate’s Hottest New Amenity...

Step inside a newly built apartment complex in almost any American city and you’re likely to find people congregating in an unexpected place. They’re not in the pool or the game rooms or the gym. The people are gathering in the mailroom. Through an unusual collision of building codes, postal regulations, shopping habits, and a global pandemic, mailrooms have become a new kind of social space in apartment buildings. And designers are finding new ways of taking what has long been a utilitarian peripheral space and turning it into a central square where residents can dwell and interact. Julia Lauve is an interior designer in Dallas and her firm Workshop Studio designed the mailroom... Read more

High prices for single-family homes are helping to drive renting in the suburbs, CNBC reported, citing a report from Point2Homes. The rental market research firm found...

Problems & symptoms of less than stellar apartment tours You get lots of tours but no leases. You can see a lot of foot traffic through your leasing office, so...

Between heat waves and drought conditions at your rental property, there is a lot to think about beyond the traditional summer maintenance plans. If your properties...

In your journey as an investor, you’re probably searching for the most worthwhile opportunity, and that’s where the apartment vs house debate comes...