Property Management News
Not long ago, the apartment search looked like this: open Google, type “apartments near me,” scroll through a handful of listings, and schedule a tour. That funnel is changing faster than most landlords realize. ChatGPT now holds roughly 80 percent of the AI search market and processes more than two billion queries daily and a growing share of those queries are people trying to figure out where to live. ChatGPT has already reached about 12 percent of Google’s total search volume, achieved in less than three years, a pace that has no real precedent in the history of how people find information online. For the multifamily industry, which has spent years optimizing for Google and paying... Read more
When most people think of maintenance, they probably think about wrenches, drills and screwdrivers, not cutting-edge digital technologies. But when it comes to...
When apartment websites fail to convert, the issue usually is not the community itself. More often, the site simply does not answer questions fast enough to keep a...
Artificial intelligence is quietly changing one of the most familiar parts of real estate marketing: the listing photo. Tools that once focused on basic editing now...
Property management is undergoing a quiet revolution. Tasks that once required human attention are increasingly being automated or at least considered for automation....
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators. The survey was conducted in November and December 2025 with over 15,000 U.S. adults planning to rent, representing all 50 states and D.C. They search broadly, relying on rental listing sites Which tools do renters turn to when they’re looking for a place? Rental listing sites top the list, with 85 percent of renters reporting that they’re using or planning to use a site like Apartments.com in their search. That’s the highest rate so far in Apartments.com renter surveys. Word of mouth comes in... Read more
While artificial intelligence is gaining ground in the commercial real estate world, Dallas-Fort Worth’s property management sector is focused on how the...
Multifamily websites miss the mark when they ask too much of the prospect. Too many clicks. Too many decisions too early. Too many moments where the renter has to stop...
When apartment marketers recognize a community is struggling to generate leads and leases, increasing spending on digital advertisements to drive more traffic is often...
We are currently at a major inflection point where the easy growth of the early 2020s has been replaced by a much more technical, disciplined market. Here is why those...
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