Property Management News
Artificial intelligence is quietly changing one of the most familiar parts of real estate marketing: the listing photo. Tools that once focused on basic editing now allow agents and property managers to generate entire scenes. Empty units can be furnished digitally, lighting can be enhanced, and outdated interiors can be reimagined in seconds. Adoption has been fast. Surveys suggest that close to 70 percent of real estate agents have experimented with AI-generated listing images or staging tools. The technology promises to solve a longstanding problem. Listings need to attract attention online before anyone schedules a tour. A well-presented apartment or home receives more clicks and more... Read more
Property management is undergoing a quiet revolution. Tasks that once required human attention are increasingly being automated or at least considered for automation....
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for...
While artificial intelligence is gaining ground in the commercial real estate world, Dallas-Fort Worth’s property management sector is focused on how the...
Multifamily websites miss the mark when they ask too much of the prospect. Too many clicks. Too many decisions too early. Too many moments where the renter has to stop...
When apartment marketers recognize a community is struggling to generate leads and leases, increasing spending on digital advertisements to drive more traffic is often their first instinct—and that’s the right reaction. But there’s also a common misconception that driving more traffic is the only tactic or reason for running digital ads in the first place. Apartment ads are more than just a bottom-of-the-funnel traffic lever you pull after you’ve identified a problem. In reality, ads have influence over the entire apartment search process—from first impression to lease signing. The question is: Does your current ad strategy create demand and visibility for your... Read more
We are currently at a major inflection point where the easy growth of the early 2020s has been replaced by a much more technical, disciplined market. Here is why those...
TikTok and other social platforms are making it dramatically easier for fraudsters to learn, buy, and scale rental application fraud, and operators who rely on manual...
There is a potential new headache for property managers now as an Amazon delivery drone crashed into an apartment building in the Dallas suburb of Richardson. An Amazon...
ChatGPT is starting to offer advertising, and while that isn’t surprising, the early details matter, especially for anyone used to the sheer number of metrics...
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