BTR provides a compelling alternative

Build-to-Rent Homes Attract Tenants Across Generations

Build-to-Rent Homes Attract Tenants Across Generations

The burgeoning build-to-rent (BTR) sector appeals to residents spanning a range of life stages and generations, according to Halstatt Real Estate Partners (HREP), which entered the market relatively early in 2020.

The company said millennials represent about half of households in its BTR communities, but Gen X and Baby Boomers also make up a significant portion of residents. Most homes across its communities are occupied by one or two individuals and more than half of the households have at least one pet.

This reinforces the appeal of private yards and low-density living environments, according to HREP. About a quarter of households have at least one extra bedroom beyond the number of reported occupants, which reflects a preference for space to accommodate remote work and guests.

HREP said rent-to-income ratios remain well below national averages among its tenants. This suggests BTR homes are serving households renting by choice rather than necessity. The company said leasing activity and application volume have remained consistently strong, reflecting durable demand for BTR communities.

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“Build-to-rent housing serves a growing segment of the U.S. population for whom renting is a deliberate and preferred choice,” said HREP.

“These households value flexibility, privacy, and the convenience of professionally managed communities with modern amenities and maintenance-free living.”

In addition, homeownership remains challenging for many financially qualified households due to limited inventory, high entry costs and elevated interest rates, the company said.

BTR provides a compelling alternative, offering the benefits of a single-family home without the long-term commitment of ownership. Through its experience building more than 1,350 BTR units, HREP said it has discovered that product design is as important as site selection and capital discipline.

More efficient units with smaller floor plans deliver the privacy and space of a single-family home while keeping monthly rents attainable, it said. This approach has allowed its communities to capture a wider renter base and sustain demand even as new supply enters the market.

Investors in the BTR space benefit from portfolio diversification within rental housing and a resilient income profile supported by growing tenant demand and unique development efficiencies. The company noted communities can be delivered in phases and quickly stabilized as well as repositioned in response to shifting tenant expectations.

Source: GlobeSt.