Property Management News

Apartment Complex: Why Gen Z Would Rather Rent...

Homeownership may still be the American Dream, but for many younger buyers, that dream is increasingly being put on the back burner. A recent survey of more than 2,000 Gen Z renters conducted in January by property management software company Entrata suggests that, while homeownership remains a goal for this generation — those aged between 13 and 28 — other priorities are overtaking it on their must-do list. More than two-thirds of survey respondents (72%) believe that renting is a better financial option than purchasing a home. An even larger percentage, 83% of respondents, say that renting provides them the opportunity to save money for life experiences. While affordability plays... Read more

Key Takeaways Rent reporting allows tenants to boost credit scores by sharing positive rent payment history with credit bureaus, an advantage homeowners have long...

A rising tide of state-level action is reshaping the environment for so-called junk fees imposed by apartment landlords, marking a pronounced shift in how these...

Investing in multifamily properties can be a lucrative venture for both novice and seasoned investors. As the demand for rental housing continues to rise, understanding...

Since 2008, lawmakers in Pittsburgh have been trying to set up a rental registry to track local housing conditions.  Takeaways by Bloomberg AI A 17-year battle...

The ROI of Virtual Apartment Tours

Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable. Vacancies cost hundreds per day—far more than the cost of producing virtual tours, investing in an AI chatbot, or hiring more leasing staff. And each signed lease resulting from a virtual tour represents a return many times greater than that. But with virtual tours, there’s more to ROI than just dollars. Virtual tours deliver an operational ROI that’s harder to track in a spreadsheet—but arguably more valuable. They make: Leasing teams → happier and more efficient Renters → more qualified and... Read more

Here’s a conversation that happens more often than you’d think: “I tried real estate investing five years ago with a single-family rental. It was a...

The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...

Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...

Key Takeaways Insurance premiums for multifamily properties are rising at nearly 12% annually—outpacing inflation and overall expense growth. Stricter lender...