Property Management News
There’s a particular kind of apartment marketing content flooding the internet right now. You’ve seen it. The descriptions that could be copy-pasted between any two properties. The social captions that feel weirdly familiar. The blog posts that technically answer a question but don’t actually say anything memorable. It’s AI-generated content published without a second thought—and it’s creating a sea of generic, forgettable marketing that’s actively hurting the brands behind it. AI tools can absolutely help apartment marketing teams work smarter. But the way many teams are using them is producing the opposite result. Here are the mistakes I’m... Read more
The calculation of net operating income (NOI) involves subtracting all operating expenses from total revenue, excluding debt service and income taxes. Cap Rate is then...
People use AI to write work emails and to search for Valentine’s Day gift ideas, so it’s natural to wonder whether it can file your taxes, too. Just imagine...
ChatGPT is starting to offer advertising, and while that isn’t surprising, the early details matter, especially for anyone used to the sheer number of metrics...
Key takeaways Fix-and-flip market conditions improved in Q4 2025, with the Fix and Flip Market Index (FFMI) posting its largest quarterly gain in 3 years....
In property management, strong customer service is often praised as the key to successful leasing and resident retention. Leasing professionals are encouraged to be personable, attentive, and helpful in guiding prospects through the decision-making process. However, it is in these well-meaning interactions that one of the most common and costly fair housing risks can emerge: steering. Steering rarely begins as an intentional act of discrimination. More often, it develops gradually, rooted in a desire to be helpful or to “make things easier” for a prospect. Understanding how customer service instincts can quietly turn into compliance issues is critical for housing providers... Read more
Landlords looking to upgrade their heating/cooling systems in their rentals should consider heat pumps among their options. This somewhat new technology is better for...
Running a rent special should never be viewed as an admission of failure. It’s a standard leasing lever that helps apartment communities address vacancy or seasonal...
Even though we are in the middle of winter, spring will be here before we know it, and maintenance managers know that a proactive approach is key to staying prepared and...
Competition in the multifamily housing market is intensifying, with new developments offering upgraded amenities, leasing incentives, and smart-home features. These...
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