Property Management News
Apartment amenities have long been treated as an arms race—flashier, trendier and more eye-catching than the competition. But that approach is starting to look outdated. At the National Apartment Association’s Apartmentalize conference in New Orleans this week, several multifamily operators made a different case: the amenities that matter most aren’t the ones that photograph well—they’re the ones residents actually use. What Residents Say Versus What They Use “You have to look at the data on what they said they wanted versus what they actually use,” said Josh Hinchley, vice president of leasing and marketing for Sentinel Management... Read more
Walk through any high-supply apartment market today, and the landscape looks remarkably identical. Banners draped over construction fences, bold text on ILS listings,...
Considering that approximately 70% of U.S. households own a pet and that 97% of pet owners consider them family, you’d think the rental housing industry would do...
The first full day at the National Apartment Association’s 2026 Apartmentalize conference highlighted a familiar tension for owners and operators. Demand is still...
Most multifamily amenity naming follows a pretty predictable formula. The rooftop is called “The Rooftop.” The fitness center is called “The Fitness...
Property managers are feeling the pressure from every direction: labor costs are climbing, insurance premiums are surging and rent growth isn’t keeping pace. For 2026 IREM president-elect Kim Collins, CPM and COO of Bradley Company, staying competitive means thinking creatively about cost control. Labor is one of the biggest pressure points. Finding and keeping qualified maintenance and operations staff has become increasingly difficult, and those who are available know their leverage and are commanding higher wages and more generous benefits. Insurance is equally bruising. Carriers are withdrawing from entire states to reduce their exposure to climate-related losses,... Read more
Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a...
Multifamily investors are navigating a more challenging investment landscape than in recent years. While long-term conviction in the apartment sector remains intact,...
Hiring outside contractors is simply part of running a multifamily community. From routine repairs to major capital projects, propperty managers rely on vendors to keep...
Two apartment communities can offer nearly identical floor plans, pricing, and amenities, yet one consistently attracts stronger prospects, leases faster, and builds...
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