Property Management News
Smart apartment owners and operators are pouring money into marketing, but too often they are chasing noise instead of net operating income. At this year’s National Apartment Association Apartmentalize conference in New Orleans, panelists warned that FOMO, shiny new tools, and vendor hype are pulling attention away from the metrics that actually move occupancy, rent growth, and long‑term asset value. For commercial real estate investors, the message was blunt: marketing that cannot be tied to awareness, demand creation, and leasing velocity is just an expense, not a performance lever. What Investors Should Watch Kara Rafferty, senior vice president of sales for Apartment... Read more
Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a...
Apartment amenities have long been treated as an arms race—flashier, trendier and more eye-catching than the competition. But that approach is starting to look...
Walk through any high-supply apartment market today, and the landscape looks remarkably identical. Banners draped over construction fences, bold text on ILS listings,...
Considering that approximately 70% of U.S. households own a pet and that 97% of pet owners consider them family, you’d think the rental housing industry would do...
The first full day at the National Apartment Association’s 2026 Apartmentalize conference highlighted a familiar tension for owners and operators. Demand is still healthy, but renters need to see value. And while renters are feeling the pressure of inflation and rising housing costs, operators are also working to control their expenses. This means they’re making important decisions about what technologies and amenities they should keep and what they can trim. Across Wednesday’s sessions, one idea kept coming up. With renters being more cautious and owners more disciplined, how can operators show that what they offer is really worth it? They must provide value across pricing,... Read more
Most multifamily amenity naming follows a pretty predictable formula. The rooftop is called “The Rooftop.” The fitness center is called “The Fitness...
Property managers are feeling the pressure from every direction: labor costs are climbing, insurance premiums are surging and rent growth isn’t keeping pace....
Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a...
Multifamily investors are navigating a more challenging investment landscape than in recent years. While long-term conviction in the apartment sector remains intact,...
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