Property Management News
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what renters actually search for—and what AI tools need to extract. Get the content right, and not only will your community get more visibility in ChatGPT, Gemini, or Perplexity, but your apartment website will also help renters convert. Here’s what matters most: 1. Floorplan and unit-level information. Imagine a renter opening up ChatGPT and entering the following prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow... Read more
Personal outreach is crucial as a survey of 1,100 multifamily communities found six out of seven properties don’t combine call, text, and email in their prospect...
Key Takeaways On-time rent payments are slipping, with late payments reaching 11.7% in June 2025—the highest since mid-2024. Full rent collections remain steady,...
Verified renters—who have undergone formal identity, credit, and income verification—deliver substantial financial and operational benefits for landlords and...
Tax-deferred 1031 exchanges remain one of the most powerful strategies for real estate investors to preserve equity, reinvest gains, and build long-term wealth. Given...
Aging apartment buildings may not grab headlines like shiny new developments, but for multifamily investors, they’re often the real hidden goldmine. Across the U.S., thousands of Class B and C properties sit in prime locations yet underperform because of dated interiors and amenities. With the right renovation strategy, these overlooked assets can be transformed into high-demand rentals—delivering stronger cash flow, higher occupancy, and substantial long-term appreciation. Why Renovations Drive Investor Returns Renovations are more than a facelift—they directly move the numbers that matter most: NOI and valuation. According to industry data, value-add renovations typically... Read more
Zig Ziglar once said: “Some of us learn from other people’s mistakes, and the rest of us have to be other people.” The truth? Making mistakes when investing in...
Looking into a potential tenant’s rental history might feel like extra work, but with so much at stake, it’s worth taking the time to do it right. The applicant...
A growing percentage of apartment renters appear to be playing catch-up on their monthly bills, a trend that may signal a broader undercurrent of distress, according...
Fraud is no longer hiding in the shadows. It’s being taught and sold in plain sight — sometimes with hashtags and tutorial videos. Across the multifamily housing...
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