Property Management News
The most dangerous leasing signal word when reviewing your leasing performance is “fine.” It can show up when occupancy reads high, the lead count looks full, and the risk that should worry you is a quarter away, Apartment List writes in a new report. “We’re still like 97, 98% occupied,” an operator told us on a recent call, before adding that the property usually runs at 99.5%. He was more than a point under his own baseline, and the headline number told him nothing about what it may have cost to preserve it. Occupancy can look stable while loss to lease is already doing the damage underneath. The damage works on a delay. By the time occupancy slips, the demand that set it is... Read more
Smart apartment owners and operators are pouring money into marketing, but too often they are chasing noise instead of net operating income. At this year’s...
Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a...
Apartment amenities have long been treated as an arms race—flashier, trendier and more eye-catching than the competition. But that approach is starting to look...
Walk through any high-supply apartment market today, and the landscape looks remarkably identical. Banners draped over construction fences, bold text on ILS listings,...
Considering that approximately 70% of U.S. households own a pet and that 97% of pet owners consider them family, you’d think the rental housing industry would do anything and everything to cater to this demographic. To be clear, many properties do—yet many renters continue to report ongoing challenges in finding genuinely pet-friendly housing. Even advocates such as the Humane Society insist the industry can do more to remove various obstacles for pet-owning residents. Hurdles such as stringent pet limits per household, blanket breed restrictions, and weight limits can lead to distressing outcomes, including struggles for pet-owning residents to find adequate housing and, in a... Read more
The first full day at the National Apartment Association’s 2026 Apartmentalize conference highlighted a familiar tension for owners and operators. Demand is still...
Most multifamily amenity naming follows a pretty predictable formula. The rooftop is called “The Rooftop.” The fitness center is called “The Fitness...
Property managers are feeling the pressure from every direction: labor costs are climbing, insurance premiums are surging and rent growth isn’t keeping pace....
Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a...
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