Property Management News
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings across review sites and ILSs, a strategic shift is needed to ensure you remain competitive. Leasing traffic is still driven by online reviews, but the way quality is evaluated by prospects is very different in 2026 than it was throughout the 2010s. The primary difference is that the content of reviews, i.e., what renters are saying about you online, has more influence on your business than an oversimplified star rating. Renters are no longer blindly trusting high Google ratings, and they are digging into what is being said... Read more
The share of renters who were “just looking” or “in no hurry” in find a place peaked in 2025, according to a new report from Apartment List. Renters were...
The U.S. apartment market faces its share of challenges in 2026, but several tailwinds could help support demand, according to a RealPage report. While an upside...
Why rent trends are diverging sharply across regions and property types. After years of volatility, the U.S. rental market is settling into something closer to...
National rents are treading water as the U.S. apartment market moves through what many analysts describe as a holding pattern, waiting for clearer economic signals and...
Median income renters found housing a little more affordable at year-end as asking rents slipped – partly due to continuing high vacancies and concessions from landlords. These were the most affordable conditions in more than four years, according to Zillow’s rental market report for December 2025. In December this year, 26.5% of a new renter’s household income would have been required to cover asking rent, which fell 0.2% nationwide from November levels to $1,901. That was the lowest share since August 2021 and an improvement on the peak of 27.6% required in May 2023. In December, a household would have needed to earn $76,020 – 2.2% more year-over-year – to comfortably... Read more
Most operators are underestimating how much fraud is getting through their current screening process, even if they think they’ve “tightened things...
The National Fair Housing Alliance (NFHA) is the nation’s largest nonprofit fair housing organization, leading investigations, enforcement, advocacy, and research to...
A new survey finds rent control has negative impact on housing supply reported around the country as apartment leaders pull back from rent-controlled markets,...
For the first time in years, renters in the L.A. metro area may be catching a break. According to reporting by the Los Angeles Times, median rent across the L.A. metro...
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