Property Management News
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable. Vacancies cost hundreds per day—far more than the cost of producing virtual tours, investing in an AI chatbot, or hiring more leasing staff. And each signed lease resulting from a virtual tour represents a return many times greater than that. But with virtual tours, there’s more to ROI than just dollars. Virtual tours deliver an operational ROI that’s harder to track in a spreadsheet—but arguably more valuable. They make: Leasing teams → happier and more efficient Renters → more qualified and... Read more
Here’s a conversation that happens more often than you’d think: “I tried real estate investing five years ago with a single-family rental. It was a...
The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
If you’re managing rental properties and feel like your leasing efforts are stuck on repeat, you’re not alone. High turnover is costly—not just in dollars but in...
If you’ve been in multifamily for a while (like we have), you already know that leasing apartments in 2025 looks nothing like it did a few years ago. Renters are moving faster, doing more research, and comparing more options than ever. A shiny “Now Leasing” banner isn’t enough anymore. We’ve partnered with properties across the country, from boutique communities to large management portfolios, and we’ve seen what truly fills units and what just burns budget. These are real-world apartment leasing strategies based on experience, not theory. Let’s walk through them step by step. 1. Your Website Is Your Leasing Office Almost every renter starts... Read more
Key Takeaways Rent payments rose to 83.5% in October, marking a second consecutive month of improvement. Late payments remain elevated, exceeding 10% for nine straight...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
Key Takeaways National rent growth is stalling, with average rents declining 0.3% in September — the steepest drop for that month in over 15 years. Oversupply of new...
Nationwide, renters who move to a different apartment within their area in under two years represent 38% of all apartment renters on the move, according to new data...
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