Property Management News
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect more, and they’re making decisions based on more than just the floor plan. In a competitive market where every property has stainless steel appliances and a fitness center, your brand is what sets you apart. And the tools that shape that brand most consistently? You guessed it: SEO and organic social. Let’s talk about why brand marketing is having a major moment in multifamily, and why investing in SEO and organic social isn’t just about rankings and likes. It’s about reputation, recognition, and... Read more
Roughly 62% of Americans own a pet, according to Pew Research Center. Of those pet owners, nearly all consider their animals part of the family. Yet many landlords still...
If you’re managing rental properties and feel like your leasing efforts are stuck on repeat, you’re not alone. High turnover is costly—not just in dollars but in...
When managing a short-term rental property, understanding what is reasonable wear and tear is critical for maintaining good relationships with guests while protecting...
Wondering, “what are rental appraisals?” If you’re a real estate investor, you probably know that an asset’s true value extends beyond its purchase price....
Ethics in property management influence how fair, consistent, and transparent your housing practices appear to residents, staff, and regulators. In property management, some of the most important decisions are the ones made quietly, without fanfare, applause, or even acknowledgment. They’re the individual choices that take place in leasing offices, during maintenance calls, or while responding to a resident’s email. These moments might not make headlines, but they shape the culture of a community, influence team morale, and protect housing providers from costly legal risks. The Small Choices That Matter Most Ethical dilemmas in property management often show up in subtle, everyday... Read more
A critical gap exists between pet-friendly and pet-inclusive rental housing, according to a new national report from the Pet-Inclusive Housing Initiative (PIHI), a...
Wondering whether to invest in co-ops vs. condos? Before you make your decision, you should know about each one’s underlying legal structures, ownership models, and...
We’ve long talked about the importance of the service economy, but recently we’ve seen more and more companies embracing the next evolution of business: the...
In today’s competitive rental market, prompt and effective communication isn’t just good service—it’s essential. Prospective renters are making...
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