Property Management News
If you’ve been in multifamily for a while (like we have), you already know that leasing apartments in 2025 looks nothing like it did a few years ago. Renters are moving faster, doing more research, and comparing more options than ever. A shiny “Now Leasing” banner isn’t enough anymore. We’ve partnered with properties across the country, from boutique communities to large management portfolios, and we’ve seen what truly fills units and what just burns budget. These are real-world apartment leasing strategies based on experience, not theory. Let’s walk through them step by step. 1. Your Website Is Your Leasing Office Almost every renter starts... Read more
Key Takeaways Rent payments rose to 83.5% in October, marking a second consecutive month of improvement. Late payments remain elevated, exceeding 10% for nine straight...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
Key Takeaways National rent growth is stalling, with average rents declining 0.3% in September — the steepest drop for that month in over 15 years. Oversupply of new...
Nationwide, renters who move to a different apartment within their area in under two years represent 38% of all apartment renters on the move, according to new data...
The Problem with Today’s Apartment Websites Lucy opens her ChatGPT app and types in this prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow labradoodles?” The AI responds with a customized list of five apartments matching her query, including a breakdown of their proximity to the Plaza, pet policies, breed restrictions, and more details—citing the communities’ websites as sources. She taps the link to the website of the first community on the list. The site loads with nothing but a dull gray window and main navigation showing. After five long seconds, a video... Read more
When you’re investing in multifamily properties, it’s easy to focus on rental income, occupancy, and appreciation. But smart investors know the real test of...
Only a handful of the nation’s largest apartment markets have achieved uninterrupted year-over-year rent growth over the past five years—and most of them are in...
Key Takeaways US average multifamily rent fell by $6 to $1,750, the largest September drop since 2009 and the worst monthly decline since late 2022. A glut of new...
Apartment rents slipped for the first time since the Great Recession, signaling a cooling market driven by oversupply. Developers are pulling back—but economists warn...
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