Property Management News
Property managers wear enough hats already. The problem is that many teams still spend too much time on marketing tasks that are repetitive, specialized, or better handled by systems and specialists, which slows leasing performance and pulls focus away from resident experience and operations. Why this matters Marketing has become too technical to treat as an afterthought. Between ad platforms, creative testing, content production, tracking, and lead management, the work now requires consistent execution and specialized knowledge, especially in competitive rental markets. When managers try to do all of it themselves, the result is often inconsistent branding, slower response times,... Read more
The worst of the multifamily insurance shock may be easing, but apartment owners are not yet seeing the payoff in higher net operating income. That is the...
Although rent growth has accelerated, the share of listings offering an incentive remains elevated The typical U.S. asking rent rose to $1,965 in June, up...
Every lease starts as a bet between strangers. The landlord bets that the person on the other side of the application is who they claim to be and earns what they claim...
Ten years ago, a prospective renter’s research process was simple: they toured the unit, met the leasing agent, maybe skimmed a few reviews. Today, before they...
Apartment demand accelerated during the second quarter, pushing national vacancy lower as household formation strengthened and renters faced renewed obstacles to homeownership. Nearly 190,000 households were formed during the quarter, more than in the previous two quarters combined, according toMarcus & Millichap. Although that total remained below the 2015-to-2019 quarterly average of roughly 240,000, it supported stronger apartment absorption and helped reduce national vacancy by 60 basis points to 4.5%. Vacancy declined across most major markets. Some of the largest drops occurred in lower-supply Midwest and Northeast metros, but construction-heavy Sun Belt markets also... Read more
There’s a word in our industry that has been used so widely, so indiscriminately, and for so long that it no longer transmits any information at...
Commercial real estate owners have always understood that empty spaces are lost opportunities. What they have been slower to recognize is that underutilized space, a...
Naming gets all the attention. The workshop, the shortlist, the debate over the finalists, the reveal. It feels like the moment the brand is born. It is not. A name is...
If you own or manage rental property outside New York, it’s easy to assume the city’s broker-fee law has nothing to do with you. I think that’s a...
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