Property Management News

When High-Income Renters Start Treating...

An emerging cohort of affluent households is reshaping the high end of the rental market. Data shows that the number of wealthy renters earning top incomes has surged in most large U.S. metros in recent years, with the share of renters in the highest income brackets rising meaningfully since 2019. In some markets, households earning over $150,000 or even $1 million are opting for rental living rather than buying, a shift driven by high mortgage costs, lifestyle preferences and the desire for flexibility. National rent growth overall has been modest, with average asking rents rising just over 1 percent in early 2025 and higher-end properties often showing slower rent increases and elevated... Read more

The leasing paradox: saving more while spending less.  Is this just one of those, “Because we’ve always done it that way” practices?  In...

The Federal Trade Commission (FTC) says consumers have lost millions to rental scams and that people ages 18-29 were three times more likely to report losing money than...

For rental housing providers, artificial intelligence has become both a challenge and a solution. Fraud in rental applications isn’t new, but the technology powering...

KEY TAKEAWAYS Student loan delinquencies among renters more than doubled between January and May 2025, jumping from 14.5% to 31.4%, according to TransUnion. Millions of...

How to Balance AI and Authenticity with Apartment...

To say that multifamily marketers are hyped about using AI to upgrade their apartment’s virtual tours would be an understatement. Attend any conference or browse LinkedIn, and you’ll see the buzz everywhere: “No more having to pay for expensive editing. Upgrade your photos with AI in seconds!” “Here are the perfect AI prompts for virtual staging your unit photos!” While relying on AI staging or image adjustments is certainly a tempting opportunity for time-strapped multifamily marketers with limited budgets, there’s also pitfalls that can’t be ignored. AI can set online expectations that don’t match your apartment’s in-person... Read more

Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...

A new survey shows that multifamily landlords are increasingly worried about late payments from their tenants, a result that isn’t overly surprising as rising costs on...

Participating in a webinar on the multifamily market, Ariana Rasansky, JLL vice president of regional operations for multifamily property management, was asked a...

KEY TAKEAWAYS States are introducing new rules to limit or eliminate “junk fees” in rental housing, focusing on application charges, late fees, and hidden...