Property Management News
There’s a pattern happening across multifamily marketing right now that’s costing communities residents—and most don’t even realize it’s happening. Property teams are investing in rebrands, refreshing their websites, upgrading their photography, and crafting new messaging strategies. The work looks great. The logos are clean. The color palettes are modern. Everything checks the boxes. And then prospects visit the property. They take a tour. They interact with staff. They see the actual amenities. And something doesn’t match. That gap—between what your brand promises and what residents actually experience—is the authenticity test. And both Gen Z and... Read more
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
The share of renters who were “just looking” or “in no hurry” in find a place peaked in 2025, according to a new report from Apartment List. Renters were...
The U.S. apartment market faces its share of challenges in 2026, but several tailwinds could help support demand, according to a RealPage report. While an upside...
Why rent trends are diverging sharply across regions and property types. After years of volatility, the U.S. rental market is settling into something closer to...
National rents are treading water as the U.S. apartment market moves through what many analysts describe as a holding pattern, waiting for clearer economic signals and the arrival of the all-important spring leasing season. According to Zumper’s National Rent Index released Jan. 27, median U.S. one-bedroom rents slipped 0.1% month over month in January to $1,503. Two-bedroom rents edged slightly higher, rising 0.2% to a median of $1,879. On a year-over-year basis, rents remain in negative territory, down 2% for one-bedroom units and 1.5% for two-bedrooms. The data underscores the continued softness in national pricing after several years of dramatic swings. Elevated interest rates, even... Read more
Median income renters found housing a little more affordable at year-end as asking rents slipped – partly due to continuing high vacancies and concessions from...
Most operators are underestimating how much fraud is getting through their current screening process, even if they think they’ve “tightened things...
The National Fair Housing Alliance (NFHA) is the nation’s largest nonprofit fair housing organization, leading investigations, enforcement, advocacy, and research to...
A new survey finds rent control has negative impact on housing supply reported around the country as apartment leaders pull back from rent-controlled markets,...
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