Property Management News
Every leasing professional has them — the “dead leads.” The ones who toured, loved it, and then… leased somewhere else. You marked them as “lost” in your CRM and moved on. But here’s the secret: they’re not gone forever. In fact, those same prospects could be looking for a new home in less than a year. Most apartment leases are 12 months, which means your “dead” lead might be just a few months away from shopping again. The key is to resurrect that connection before their renewal letter lands in their inbox. Stay in Touch, Stay Top of Mind Consistency is the magic word. Don’t wait for them to come back to you — stay present in... Read more
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
A survey of current and prospective renters reveals a gap between what they want in an apartment and what developers and landlords are providing. Based on a...
Imagine living in (or renting out) an apartment where rent doesn’t jump hundreds of dollars each year. The price stays steady, the lease keeps renewing, and tenants...
The Americans with Disabilities Act (ADA) was enacted to ensure equal access and opportunity for individuals with disabilities. While the law plays a critical role in...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease? Or pushing them to move on to a competitor? You must carefully consider how your virtual tours impact leasing decisions—because ignoring it will lead to renters ignoring you. The three most common virtual touring formats are photos, 3D tours, and walkthrough video tours. But which format actually works best for renters? Which one actually makes them say ‘Yes’? Here’s how each format stacks up across the leasing journey. How Do Apartment Photos Influence the Renter Journey? Apartment... Read more
Homeownership may still be the American Dream, but for many younger buyers, that dream is increasingly being put on the back burner. A recent survey of more than 2,000...
Key Takeaways Rent reporting allows tenants to boost credit scores by sharing positive rent payment history with credit bureaus, an advantage homeowners have long...
A rising tide of state-level action is reshaping the environment for so-called junk fees imposed by apartment landlords, marking a pronounced shift in how these...
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable....
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