Property Management News
Generative Engine Optimization (GEO) is already reshaping how renters discover your properties. And if your strategy still revolves around Google keywords and ILS listings… you’re about to fall behind. So, What Is GEO? GEO = Generative Engine Optimization. It’s how you show up in the answers AI tools give renters, tools like ChatGPT, Perplexity, TikTok, and Google’s AI Overviews. Instead of: “2-bedroom apartments near me” Today’s renters are asking: “What’s the best dog-friendly apartment in Denver with quick maintenance and nearby cafes?” And they expect a straight answer. That answer might come from ChatGPT. And it might not... Read more
A common mistake in apartment marketing is assuming that your community is meant for everyone. Rather than placing yourself in a potential resident’s shoes, your...
A new industry report on renter delinquency trends paints a starker picture of the multifamily sector in 2025 than was suggested here last month. Produced by J Turner...
As rent reporting gains legislative traction and resident demand, multifamily operators have an opportunity to strengthen credit access, improve payment behavior, and...
The new SmartRent survey reveals some “counterintuitive” findings for Gen Z renters. Key Takeaways Basic living standards took precedence over building...
Apartment concessions rise in value despite fewer units offering them, as supply pressure impacts the multifamily rental market. Key Takeaways Only 12% of stabilized conventional apartment units are currently offering concessions, down from recent years, but average discounts have increased to 9.3%—equivalent to about 30+ days of free rent. Unlike the 2008–2009 recession, today’s concessions are driven by heavy supply volumes, not weak demand. National apartment deliveries are expected to drop 25% in 2025 compared to 2024, potentially reducing the need for incentives if demand holds strong. Seasonal fluctuations remain, with concessions expected to rise into fall and winter,... Read more
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
Luxury isn’t just a price point, it’s a promise. And when it comes to luxury apartments, that promise has to be felt before it’s ever spoken. Your...
In a recent trend that has shocked housing experts, a growing number of millionaires are choosing to rent a home rather than buy one. “Between 2019 and 2023, the...
Background checks are the most important tool in a landlord’s screening process, according to a survey of 700 landlords by the property-management software...
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