Property Management News

Google Is No Longer Just Helping Renters Find...

What multifamily marketers need to understand about the new apartment search journey For years, apartment search followed a familiar formula. A renter opened Google and typed something like: “Luxury apartments in Owings Mills.” Google returned a page of links. The renter opened several tabs, visited property websites, compared floor plans, looked at photos, read reviews, checked Google Maps, searched commute times, investigated pet policies and tried to determine which communities actually had apartments available. Google’s job was largely to help the renter find information. That relationship is changing. Today, search is moving toward something much more consequential... Read more

For apartment owners and operators, the next leasing prospect may never click through to a property website. Instead, an AI agent may scan the site, compare the...

Findings reveal a clear divide in today’s resident base, separating renters into two distinct groups: those who rent out of necessity and those who rent by...

The Milwaukee apartment reeked of cat urine. Empty pizza boxes rose waist-high from the floor. And in a bedroom, tucked behind the door and covered in dust, hung a...

Multifamily owners are leaning harder than ever on rent and deposit concessions to protect occupancy in a tougher refinancing climate, but that strategy is quietly...

Multifamily Operators Seek Competitive Edge

The multifamily industry is facing a number of headwinds such as high operating costs, increased vacancy and stagnant rent growth. Property managers are leveraging artificial intelligence (AI) and focusing on recruitment and retention of workers as solutions. There’s also a strong emphasis on resident satisfaction, with the goal of providing top-notch maintenance and property events to help secure lease renewals.  In June 2025, operational expenses in multifamily assets were roughly 39 percent above where they were prior to the pandemic, according to commercial real estate data analytics firm RealPage. In the first quarter of 2026, three of the six apartment market regions that CBRE... Read more

Key Takeaways On-time payments increased to 83.2% in August, reversing some of the summer softness recorded in recent months Year-over-year, on-time collections...

U.S. advertised asking rents increased $2 in August to $1,773, marking an annual improvement of 0.4 percent, 20 basis points above the 2025 figure, according to Yardi...

Renting an apartment is a strange transaction. It is the biggest bill most renter households pay each month. Yet the deal itself gets struck in a hurry: a couple of...

Property managers wear enough hats already. The problem is that many teams still spend too much time on marketing tasks that are repetitive, specialized, or better...