Property Management News

The Tour That Teaches

Stop “Showing” Apartments. Start “Experiencing” Them! Are your leasing agents just glorified key-holders? If your standard tour consists of walking into a unit, pointing, and saying, “Here’s the kitchen,” you are missing a massive opportunity. In today’s market, prospects aren’t just looking for four walls and a roof; they are looking for a lifestyle. They are looking for a home. To double your closing ratio, you need to transition from “showing” apartments to facilitating an “experience.” The “Tour That Teaches” isn’t about lecturing your prospects; it’s about guiding them through a... Read more

Key Takeaways Miami saw the largest rent increase among major U.S. cities, with average rents rising 53% since 2020 to reach $2,645 in January. Fast-growing Sun Belt...

A new survey of renters shows speed and ease matter the most in the renting experience at the same time long-term renting is becoming a deliberate housing strategy for...

KEY TAKEAWAYS Rental fees are increasingly regulated to address high upfront housing costs. Caps on application fees and security deposits are now common in several...

Up-front rental costs — from application fees to broker commissions — are adding thousands of dollars to move-in expenses, exacerbating affordability challenges...

Apartment Concessions Hit Highest Level in Over a...

Key Points Nationwide, 16.6% of stabilized apartments offered concessions in January, according to RealPage Market Analytics. That’s an increase from December as high supply and weakening renter demand dent the multifamily market. The average January discount was 10.7%, or roughly five weeks of free rent. High supply and weakening renter demand have apartment landlords living in an ever-more competitive space. As a result, they are offering more concessions. Nationwide, 16.6% of stabilized apartments offered concessions in January, according to RealPage Market Analytics. That was a full percentage point higher than December (when concession activity actually dipped) and the highest... Read more

The year started on a promising note for apartment hunters as the national rental market has cooled off slightly, at least on paper: The U.S. competitiveness score...

Not long ago, the apartment search looked like this: open Google, type “apartments near me,” scroll through a handful of listings, and schedule a tour. That funnel...

Most multifamily marketers know the obvious fair housing violations. No one’s writing “singles only” in a listing description. But the violations that...

Trends and data in the 2026 state of pet rentals report shows pet ownership and rental cooperation are rising but challenges exist. A new survey released by PetScreening...