Property Management News
A new survey of renters shows speed and ease matter the most in the renting experience at the same time long-term renting is becoming a deliberate housing strategy for millions of Americans. The Rently 2026 Renting by Generation Report explores the renting vs home ownership tipping point: the moment when renting stops being a temporary phase and starts being seen as a realistic long-term option, whether driven by flexibility, convenience, or financial tradeoffs. High home prices, elevated mortgage rates, and persistent housing affordability challenges have made it harder for many households to justify or afford the leap from renting to owning. At the same time, expectations for the... Read more
KEY TAKEAWAYS Rental fees are increasingly regulated to address high upfront housing costs. Caps on application fees and security deposits are now common in several...
Up-front rental costs — from application fees to broker commissions — are adding thousands of dollars to move-in expenses, exacerbating affordability challenges...
Key Points Nationwide, 16.6% of stabilized apartments offered concessions in January, according to RealPage Market Analytics. That’s an increase from December as...
The year started on a promising note for apartment hunters as the national rental market has cooled off slightly, at least on paper: The U.S. competitiveness score...
Not long ago, the apartment search looked like this: open Google, type “apartments near me,” scroll through a handful of listings, and schedule a tour. That funnel is changing faster than most landlords realize. ChatGPT now holds roughly 80 percent of the AI search market and processes more than two billion queries daily and a growing share of those queries are people trying to figure out where to live. ChatGPT has already reached about 12 percent of Google’s total search volume, achieved in less than three years, a pace that has no real precedent in the history of how people find information online. For the multifamily industry, which has spent years optimizing for Google and paying... Read more
Most multifamily marketers know the obvious fair housing violations. No one’s writing “singles only” in a listing description. But the violations that...
Trends and data in the 2026 state of pet rentals report shows pet ownership and rental cooperation are rising but challenges exist. A new survey released by PetScreening...
KEY TAKEAWAYS Rental demand slowed in late 2025, with a record number of cost-burdened households. Asking rents have flattened or declined in most regions, especially...
Key Takeaways Residential rental property earns more than 80% of its revenue from dwelling units and is used as living spaces for tenants. These properties can provide...
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