Property Management News
Seven in 10 rental ads on TikTok are likely scams, according to a new study from CNC Intelligence. The digital forensics firm analyzed 3,141 rental listings on the social media platform across 16 cities in August and found 2,136 that had scam warning signs. The listings were checked against local rent benchmarks, property records, and the phone numbers advertised in the videos. Those that had strong or multiple warning signs were marked as suspicious. “Real estate is a popular avenue for scammers because moving is stressful. People can often find themselves with very little time, on a tight budget, and they’re worried about nowhere to live,” says Matthew Stern, CEO of CNC... Read more
Resident feedback has always been valuable, but the way prospective renters engage with it and interpret it is changing rapidly. Today’s renters are savvy...
If a prospective resident, investor, owner, or customer asked AI about your company or apartment community today, would you be confident in the answer they...
Property managers wear enough hats already. The problem is that many teams still spend too much time on marketing tasks that are repetitive, specialized, or better...
Ten years ago, a prospective renter’s research process was simple: they toured the unit, met the leasing agent, maybe skimmed a few reviews. Today, before they...
Online reputation is not meant to only be a game or contest; it is also supposed to be meaningful data that promotes better operational decision making. When used correctly, the data is like looking through a keyhole at what is happening on-site at each property. In order to be meaningful, the data must correlate to financial performance. Good online reputation performance should predict more leasing traffic due to strong prospect perception and more renewals via high resident satisfaction. If it is not, then what are you working toward? Just being able to brag to your competitors or owners/investors? We are in a new era of online reputation within multifamily that requires a change in... Read more
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for...
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
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