Property Management News
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect more, and they’re making decisions based on more than just the floor plan. In a competitive market where every property has stainless steel appliances and a fitness center, your brand is what sets you apart. And the tools that shape that brand most consistently? You guessed it: SEO and organic social. Let’s talk about why brand marketing is having a major moment in multifamily, and why investing in SEO and organic social isn’t just about rankings and likes. It’s about reputation, recognition, and... Read more
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community...
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19...
The evolution of the modern renter’s expectations aligns with their digital-first lifestyle. Today’s apartment dwellers complete most of their communication and personal business online and on their mobile devices — and that includes searching for an apartment. With about 98% of apartment searchers using online resources to look for their next home, according to an article from the National Apartment Association (NAA), by the time they apply for a unit in your community, a renter has found most or all of the information they want online. They researched, inquired about and compared properties to find the right fit and options. Most renters search and narrow their options online... Read more
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour →...
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant...
A well-photographed rental listing can make all the difference in attracting potential tenants quickly. Real estate photography plays a crucial role in making your...
It’s Thursday morning, you’ve got a fresh cup of coffee, and you’re settling in to start your day. You check the news and scan your inbox...
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