Property Management News
Property managers wear enough hats already. The problem is that many teams still spend too much time on marketing tasks that are repetitive, specialized, or better handled by systems and specialists, which slows leasing performance and pulls focus away from resident experience and operations. Why this matters Marketing has become too technical to treat as an afterthought. Between ad platforms, creative testing, content production, tracking, and lead management, the work now requires consistent execution and specialized knowledge, especially in competitive rental markets. When managers try to do all of it themselves, the result is often inconsistent branding, slower response times,... Read more
Ten years ago, a prospective renter’s research process was simple: they toured the unit, met the leasing agent, maybe skimmed a few reviews. Today, before they...
Online reputation is not meant to only be a game or contest; it is also supposed to be meaningful data that promotes better operational decision making. When used...
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for...
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram feed, watched a virtual tour, checked reviews, and compared the property’s “feel” to three others in the same price range. What shifted their interest wasn’t a flash sale or a concession banner. The New Rental Market: Identity-Driven Leasing Millennials (born 1981–1996) and Gen Z (born 1997–2012) now make up the majority of the U.S. rental market. They simply don’t choose a place to live the same way Boomers or Gen X did. While price and square footage still matter (and always will), the... Read more
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
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