Property Management News
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour → Application → Qualified → Lease → Satisfaction → Renewal. When you don’t have enough traffic—or when the traffic you get to your apartment’s website doesn’t convert to leads and leases—it impacts your entire operation. To improve your apartment’s performance, you must first improve the quality of your website traffic. That’s where digital advertising comes in, and we’ll discuss how later in this article. But first, let’s revisit how traffic determines performance. What... Read more
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant...
A well-photographed rental listing can make all the difference in attracting potential tenants quickly. Real estate photography plays a crucial role in making your...
It’s Thursday morning, you’ve got a fresh cup of coffee, and you’re settling in to start your day. You check the news and scan your inbox...
Navigating the world of multifamily real estate requires more than just financial acumen and property management expertise. Successful investors understand the...
Introduction You’re about to pack up when the email arrives. “What’s going on with this property in Houston?” You check the dashboard and see that a few more notices came in. Just great. Now, its occupancy is below 87%. Phone calls and website visits continue their downward trajectory. That ILS package increase last month isn’t doing enough. You’re not sure where to even begin. Is it me? Is it our rent price? Is the on-site staff struggling? Meanwhile, you’ve spent all day setting up pay-per-click ads for another property in Tampa. Learning to set up campaigns and budgets took way too long, and though you could publish the ads, you have no idea if... Read more
Even though the peak leasing season is winding down, there’s still a steady stream of renters looking for a new place. People move for various reasons throughout...
I recently caught up with a colleague from the West Coast. Due to the high cost of living in their area, they’ve been renting for years. Unprompted, they went on a...
Landlords navigating the rental landscape understand the pivotal role that visibility plays in securing the right tenants. As property markets evolve, the competition...
I recently caught up with a colleague from the West Coast. Due to the high cost of living in their area, they’ve been renting for years. Unprompted, they went on a...
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