Property Management News
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings across review sites and ILSs, a strategic shift is needed to ensure you remain competitive. Leasing traffic is still driven by online reviews, but the way quality is evaluated by prospects is very different in 2026 than it was throughout the 2010s. The primary difference is that the content of reviews, i.e., what renters are saying about you online, has more influence on your business than an oversimplified star rating. Renters are no longer blindly trusting high Google ratings, and they are digging into what is being said... Read more
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real … because it is. The real estate agent appears legitimate … because the person is real. But it’s only after you pay the “refundable” $350 application fee that you learn the truth: It’s a scam. “I knew it in my gut but I double checked everything, looked him up, my friend checked too … it all seemed so legitimate,” Jenny Diaz, 28, said. Earlier this year, Diaz landed a new job and was ready to live on her own. Her friend sent her an Instagram post — a video of what looked like the perfect Manhattan... Read more
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
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