Property Management News
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like without having to drive there in-person. Or they force prospects to quickly move on because your visuals are outdated, uninformative, and misleading. Either way, the quality of your apartment’s virtual tours determine the success of your marketing, leasing, and revenue. This guide shows apartment operators how to elevate their virtual tours and photos so renters can make confident leasing decisions. Introduction: What Happens When Apartment Photos and Virtual Tours Miss the Mark? Henry didn’t expect his promotion to... Read more
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how renters feel when your online visuals don’t match what they see in person. Or that the visuals of the floorplan they need are unhelpful or outright missing. Too often, that’s exactly what happens—and it’s costing communities leads and leases. Today’s renters expect more. They know before they search which floorplan they want—and when they reach your website, they want to see inside it. What does the exact layout look like? Will it work for my lifestyle? That’s why every floorplan needs its own virtual tour... Read more
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
Accessibility