Property Management News
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram feed, watched a virtual tour, checked reviews, and compared the property’s “feel” to three others in the same price range. What shifted their interest wasn’t a flash sale or a concession banner. The New Rental Market: Identity-Driven Leasing Millennials (born 1981–1996) and Gen Z (born 1997–2012) now make up the majority of the U.S. rental market. They simply don’t choose a place to live the same way Boomers or Gen X did. While price and square footage still matter (and always will), the... Read more
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer Housing Trends Report. Even with rising prices and fees, most plan to remain in the rental market. The typical U.S. renter household decision-maker is 41 years old, with half under the age of 40. By generation, Gen Z makes up 44% of recent movers but only 26% of all tenants. Renters are also more racially diverse than the overall adult population, including 49% non-Hispanic white, 19% Hispanic and 19% Black. Financially, the median renter household earns about $54,000 annually, well below the roughly $80,000 median for all... Read more
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
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