Property Management News
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available unit that fits their ideal floorplan and price point. Perfect, right? They’re just one click away from converting… And then, doubt creeps in. “Is this really the right apartment for me?” So they look up your online reviews. Why? Because they want confidence from social validation. And in that critical moment, nothing is more influential than hearing directly from your current (or former) residents. This isn’t just a blog about improving your online reputation—it’s about turning your residents into... Read more
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community...
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19...
The evolution of the modern renter’s expectations aligns with their digital-first lifestyle. Today’s apartment dwellers complete most of their communication and...
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour →...
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant answers—including where to lease. They don’t sift through long apartment listings on an ILS. They search for specifics: Which apartments near my favorite Austin park allow dogs? No matter where they search, digital advertising influences their decision. Communities that prioritize digital ads put themselves in front of renters at the right moment. Those that don’t? They risk being invisible when prospects are ready to sign a lease. But staying visible isn’t the only reason digital advertising is essential. Most traditional... Read more
A well-photographed rental listing can make all the difference in attracting potential tenants quickly. Real estate photography plays a crucial role in making your...
It’s Thursday morning, you’ve got a fresh cup of coffee, and you’re settling in to start your day. You check the news and scan your inbox...
Navigating the world of multifamily real estate requires more than just financial acumen and property management expertise. Successful investors understand the...
Introduction You’re about to pack up when the email arrives. “What’s going on with this property in Houston?” You check the dashboard and see...
Accessibility