Property Management News
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or breaks media day. Hiring a professional media specialist is a big investment with high stakes. You usually get one day to capture every floorplan, amenity, and exterior. If units aren’t ready or the property isn’t clean, the best camera gear or editing can’t save the results—and instead of helping leasing, your visuals will hold you back. That’s why we created the definitive pre-shoot checklist. Built from 40+ combined years of multifamily media experience, it gives your on-site team everything they need to... Read more
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic, personal portrayal of the resident experience in your community. Everyone in multifamily understands that what others say or believe about your apartment community directly impacts your performance and revenue. Owning and maintaining a positive online reputation is a pillar of any apartment marketing strategy. In this blog, we’ll offer tips to help you earn more positive reviews online to take advantage of your apartment community’s glowing reputation and resident service. Get back to the basics of resident... Read more
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
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