Property Management News
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer Housing Trends Report. Even with rising prices and fees, most plan to remain in the rental market. The typical U.S. renter household decision-maker is 41 years old, with half under the age of 40. By generation, Gen Z makes up 44% of recent movers but only 26% of all tenants. Renters are also more racially diverse than the overall adult population, including 49% non-Hispanic white, 19% Hispanic and 19% Black. Financially, the median renter household earns about $54,000 annually, well below the roughly $80,000 median for all... Read more
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the nest, heading to campus, and moving to new neighborhoods and cities to help their careers take off. As even the youngest members of Gen Z reach adulthood in the next five years, this generation will hit the prime period for household formation. And Gen Z renters aren’t just a younger version of millennials. Gen Z have distinct needs and priorities in their rental search. From their top values to their preferred communication styles, here’s what you need to know about this key generation of renters, based on the latest... Read more
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
If you ask most people what matters most in real estate, they’ll say: location, location, location. But I’m here to tell you—if you’re playing the long game in...
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect...
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
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