Property Management News
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators. The survey was conducted in November and December 2025 with over 15,000 U.S. adults planning to rent, representing all 50 states and D.C. They search broadly, relying on rental listing sites Which tools do renters turn to when they’re looking for a place? Rental listing sites top the list, with 85 percent of renters reporting that they’re using or planning to use a site like Apartments.com in their search. That’s the highest rate so far in Apartments.com renter surveys. Word of mouth comes in... Read more
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age quickly. Renters expect fresh, accurate virtual tour content that’s informative and attractive across every channel. They want to see what the inside of your floorplans, amenities, and features would look like today—just as if they were to tour it in person. Refreshing media at the right time helps renters make confident, informed decisions—and pre-qualify themselves before ever contacting your team. That means fewer misled prospects and less wasted time for your leasing staff. By the time renters notice your virtual tours are... Read more
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
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