Property Management News
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age quickly. Renters expect fresh, accurate virtual tour content that’s informative and attractive across every channel. They want to see what the inside of your floorplans, amenities, and features would look like today—just as if they were to tour it in person. Refreshing media at the right time helps renters make confident, informed decisions—and pre-qualify themselves before ever contacting your team. That means fewer misled prospects and less wasted time for your leasing staff. By the time renters notice your virtual tours are... Read more
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease? Or pushing them to move on to a competitor? You must carefully consider how your virtual tours impact leasing decisions—because ignoring it will lead to renters ignoring you. The three most common virtual touring formats are photos, 3D tours, and walkthrough video tours. But which format actually works best for renters? Which one actually makes them say ‘Yes’? Here’s how each format stacks up across the leasing journey. How Do Apartment Photos Influence the Renter Journey? Apartment... Read more
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
If you ask most people what matters most in real estate, they’ll say: location, location, location. But I’m here to tell you—if you’re playing the long game in...
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