Property Management News
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what renters actually search for—and what AI tools need to extract. Get the content right, and not only will your community get more visibility in ChatGPT, Gemini, or Perplexity, but your apartment website will also help renters convert. Here’s what matters most: 1. Floorplan and unit-level information. Imagine a renter opening up ChatGPT and entering the following prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow... Read more
If you ask most people what matters most in real estate, they’ll say: location, location, location. But I’m here to tell you—if you’re playing the long game in...
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect...
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community shouldn’t feel like shouting into the void—or worse, copying the same tired tactics your competitors have been running since 2012. This guide isn’t about throwing money at ads and hoping for the best. It’s about smart, creative, proven apartment marketing strategies that actually connect—with real people, in real time. Let’s get into it. 1. Stop Selling Features. Start Selling Feelings. “Spacious floor plans” and “modern amenities” aren’t selling points... Read more
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19...
The evolution of the modern renter’s expectations aligns with their digital-first lifestyle. Today’s apartment dwellers complete most of their communication and...
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour →...
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant...
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