Property Management News
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And they can be a powerful force in rental markets with nearby colleges and universities. In the latest Apartments.com survey of prospective renters, full-time students constituted about 6 percent — or just over 1,200 respondents. While student renters have much in common with the larger renter population, they also differ in crucial ways. From what they prioritize to how they search for housing, student renters have unique needs that apartment owners and operators need to understand. Whether your properties are focused on... Read more
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
If you ask most people what matters most in real estate, they’ll say: location, location, location. But I’m here to tell you—if you’re playing the long game in...
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect...
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the consumer review fairness act says about this. Caveat emptor is a Latin phrase that translates to “let the buyer beware.” It’s been used for hundreds of years and puts the burden of researching the quality of products and services on the buyer in a transaction. Because of that assertion, P.T. Barnum is often credited with the phrase “There’s a sucker born every minute” which implies there is a continuous supply of gullible individuals just waiting to be fleeced. (By the way, there’s no actual proof P.T ever... Read more
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community...
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19...
The evolution of the modern renter’s expectations aligns with their digital-first lifestyle. Today’s apartment dwellers complete most of their communication and...
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