Property Management News
Online reputation is not meant to only be a game or contest; it is also supposed to be meaningful data that promotes better operational decision making. When used correctly, the data is like looking through a keyhole at what is happening on-site at each property. In order to be meaningful, the data must correlate to financial performance. Good online reputation performance should predict more leasing traffic due to strong prospect perception and more renewals via high resident satisfaction. If it is not, then what are you working toward? Just being able to brag to your competitors or owners/investors? We are in a new era of online reputation within multifamily that requires a change in... Read more
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for...
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or breaks media day. Hiring a professional media specialist is a big investment with high stakes. You usually get one day to capture every floorplan, amenity, and exterior. If units aren’t ready or the property isn’t clean, the best camera gear or editing can’t save the results—and instead of helping leasing, your visuals will hold you back. That’s why we created the definitive pre-shoot checklist. Built from 40+ combined years of multifamily media experience, it gives your on-site team everything they need to... Read more
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
Ever scroll through Instagram or TikTok and suddenly stop in your tracks because you see a beautiful apartment for rent for only $1,100 a month? The listing looks real...
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
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