Property Management News
If you ask most people what matters most in real estate, they’ll say: location, location, location. But I’m here to tell you—if you’re playing the long game in multifamily investing, it’s really about: network, network, network. Your success in this business will come down to one thing: who you know, and who knows you. Multifamily is not a solo sport. It’s a relationship game. You need sellers, brokers, partners, property managers, lenders, investors, and mentors. You need a tribe that stretches you, supports you, and celebrates your wins. And if the word “networking” makes you cringe, I hear you. I used to be shy. But you don’t have to be loud, you just have to... Read more
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect...
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community...
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19 pandemic introduced phrases like “stay-at-home orders” and “social distancing.” As challenging as those times were, some of the adjustments we made ended up reshaping our business for the better. Nearly every aspect of multifamily has examples of these positive pandemic pivots. Here are the three I consider the most significant in the realm of marketing, leasing and how we interact with prospects. 1. We Hit Fast-Forward on Technology Investments While the early days of COVID put many aspects of life on pause, those... Read more
The evolution of the modern renter’s expectations aligns with their digital-first lifestyle. Today’s apartment dwellers complete most of their communication and...
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour →...
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant...
A well-photographed rental listing can make all the difference in attracting potential tenants quickly. Real estate photography plays a crucial role in making your...
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