Property Management News
I recently caught up with a colleague from the West Coast. Due to the high cost of living in their area, they’ve been renting for years. Unprompted, they went on a rant about their rental experiences: “Ugh, I wish there was a Fakespot for apartment reviews. I’m sick and tired of going to all the effort of moving only to find out how bad the property management is in my new house [aka unit]. You can’t trust anything you see online anymore. It’s just a bunch of promoted posts.” Renters Seek Authenticity My friend has a point. How authentic are reviews if you’re always offering freebies, gift cards, raffle prizes, etc. to get those 5 stars? Yes, the FTC banned incentivizing... Read more
Landlords navigating the rental landscape understand the pivotal role that visibility plays in securing the right tenants. As property markets evolve, the competition...
I recently caught up with a colleague from the West Coast. Due to the high cost of living in their area, they’ve been renting for years. Unprompted, they went on a...
Reputation, the global leader in reputation performance management, recently released its 2024 Property Management Industry Report, highlighting the growing importance...
To effectively market rental units, focus on targeting Millennials and Gen Zers through digital strategies. Engage on social media with visually appealing content to...
Apartment Branding for Faster Lease-Ups We’ve probably all heard at some point “Build it and they will come.” But that little phrase carries a lot of questions with it: What should I build? Who will come? And how quickly will they come? It’s just a phrase—but we’d like to offer as an alternative: “Brand it, and they will come faster!” In the multifamily industry, apartment branding hasn’t always been the priority. Apartment communities are built on the idea that a place to live, shelter, is a necessary item. While it’s true it’s necessary, it’s also true that there is a lot of competition. To maximize your lease-up speed... Read more
Attracting quality tenants is crucial for the success and profitability of any apartment community. Quality tenants are those who pay rent on time, respect the...
Ready to elevate your leasing strategy and social media ads? We’ve identified three key strategies that are making a significant impact in 2024. These tactics will...
Lead counts can slow after peak leasing season, but your lead-to-lease rates can accelerate with the right tools in place. You can make the most of every listing view...
Let’s play a game called, ‘What’s that apartment marketing source?” It aggregates and displays listings of multiple apartment communities within...