Property Management News
Resident feedback has always been valuable, but the way prospective renters engage with it and interpret it is changing rapidly. Today’s renters are savvy consumers. They compare communities, scrutinize online reviews, and expect a level of authenticity that didn’t exist even a few years ago. They’re less interested in perfectly curated marketing and more interested in understanding what it’s actually like to live in a community. For operators, this shift is redefining the role of resident feedback. It’s no longer just a reputation management tool; it’s a business strategy that influences resident satisfaction, lease renewals, and long-term operational... Read more
If a prospective resident, investor, owner, or customer asked AI about your company or apartment community today, would you be confident in the answer they...
Property managers wear enough hats already. The problem is that many teams still spend too much time on marketing tasks that are repetitive, specialized, or better...
Ten years ago, a prospective renter’s research process was simple: they toured the unit, met the leasing agent, maybe skimmed a few reviews. Today, before they...
Online reputation is not meant to only be a game or contest; it is also supposed to be meaningful data that promotes better operational decision making. When used...
With peak leasing season around the corner, what are renters looking for in their rental search? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators. The survey was conducted in November and December 2025 with over 15,000 U.S. adults planning to rent, representing all 50 states and D.C. They search broadly, relying on rental listing sites Which tools do renters turn to when they’re looking for a place? Rental listing sites top the list, with 85 percent of renters reporting that they’re using or planning to use a site like Apartments.com in their search. That’s the highest rate so far in Apartments.com renter surveys. Word of mouth comes in... Read more
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
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