Is Your Apartment Pricing Strategy in Place?
The Next Rent Boom Is Coming
When managing multiple apartment communities, it’s easy to get caught up in the right now.
You’re focused on surviving the upcoming busy leasing season, sprucing up your properties and units, and ensuring your marketing, leasing, and rent strategies are optimized for today’s needs.
Preparing for next year’s market might be the last thing on your mind, but it shouldn’t be.
Multifamily economists predict renewed rent growth and an uptick in new construction in 2026-27, driven largely by pricing strategies.
Is your pricing strategy ready to help you capture that growth?
This blog will explain what apartment communities should do today so they’re in a position to succeed when the market rebounds.
A More Landlord-Friendly Rental Market is Coming
Multifamily housing economist Jay Parsons recently shared on LinkedIn that the rental market could shift in favor of landlords in 2026-27.
Today’s rental market is stagnant. With inflation remaining stubbornly high, the Fed has limited ability to cut interest rates, and as a result, new apartment construction is at its lowest in years.
High Occupancy + Less Housing = Rent Increases
Over the next few years, high demand for apartments and a limited housing supply will create an occupancy surge, which is the perfect recipe for higher rents.
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Don’t Get Caught Flat-Footed
The time to prepare for the next market shift is now.
And one of the best ways to prepare? Investing in an apartment revenue management software today.
By getting ahead now, you can ensure that your rents are correctly aligned with demand as occupancies increase in 2026 and beyond—keeping you one step ahead of everyone else in your market.
Why You Need A Multifamily Revenue Management Software in Place Before Rent Growth Returns
1. Timing is Critical
Changing or investing in a multifamily revenue management software solution is a major decision. The research, buying, and implementation process alone can take several months. Delaying this decision could leave you behind when the market shifts.
2. Gain Momentum
Revenue management software fine-tunes your pricing strategy over time, optimizing renewals, vacancy durations, and rent adjustments based on your property’s goals, needs, and market conditions. The earlier you start, the more data and insights you’ll have to ensure your pricing strategy is working effectively.
3. Becoming a Market Leader, Not a Market Follower
When the next rent boom hits, your pricing strategy will already be optimized for occupancy and revenue growth. Meanwhile, other apartment communities relying on outdated pricing methods—or systems that depend on competitor pricing—will be forced to react and make rushed, uninformed rent adjustments.
Source: RentVision
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