Property Management News
Despite pockets of overbuilding and stalled or falling rents in many apartment markets across the country, 80 percent of lenders and financial intermediaries who participated in France Media’s 15th annual forecast survey indicated the multifamily sector provides the most attractive financing opportunities for lenders today. While multifamily is the clear leader of the pack in their eyes, 56 percent of respondents cited industrial as the next most attractive property type, followed by retail (48 percent), mixed-use (36 percent), hotel (20 percent) and office (16 percent). Multiple answers were allowed for this question. France Media conducted the national email survey from mid-November... Read more
U.S. advertised rents slipped again in December, producing the weakest quarter in years and wiping out gains made during the first half of 2025, Yardi Matrix says in...
“So… what’s the real rent????” This question is being asked at apartment communities all across the nation, right now. Why? Because a prospect...
For nearly half of Gen Z and millennials, a suburban home with a large yard is the dream. The reality, however, is that many are stuck renting as housing costs outpace...
Roughly 1 in 3 renter-occupied housing units in America are in large multifamily buildings, the highest share in records dating to 2011, according to a Redfin...
There’s a pattern happening across multifamily marketing right now that’s costing communities residents—and most don’t even realize it’s happening. Property teams are investing in rebrands, refreshing their websites, upgrading their photography, and crafting new messaging strategies. The work looks great. The logos are clean. The color palettes are modern. Everything checks the boxes. And then prospects visit the property. They take a tour. They interact with staff. They see the actual amenities. And something doesn’t match. That gap—between what your brand promises and what residents actually experience—is the authenticity test. And both Gen Z and... Read more
Multifamily needs to embrace the fact that we are in a new era of online reputation. After a decade and a half focused on driving reviews to achieve high star ratings...
The share of renters who were “just looking” or “in no hurry” in find a place peaked in 2025, according to a new report from Apartment List. Renters were...
The U.S. apartment market faces its share of challenges in 2026, but several tailwinds could help support demand, according to a RealPage report. While an upside...
Why rent trends are diverging sharply across regions and property types. After years of volatility, the U.S. rental market is settling into something closer to...
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