Property Management News
An emerging cohort of affluent households is reshaping the high end of the rental market. Data shows that the number of wealthy renters earning top incomes has surged in most large U.S. metros in recent years, with the share of renters in the highest income brackets rising meaningfully since 2019. In some markets, households earning over $150,000 or even $1 million are opting for rental living rather than buying, a shift driven by high mortgage costs, lifestyle preferences and the desire for flexibility. National rent growth overall has been modest, with average asking rents rising just over 1 percent in early 2025 and higher-end properties often showing slower rent increases and elevated... Read more
The Federal Trade Commission (FTC) says consumers have lost millions to rental scams and that people ages 18-29 were three times more likely to report losing money than...
For rental housing providers, artificial intelligence has become both a challenge and a solution. Fraud in rental applications isn’t new, but the technology powering...
KEY TAKEAWAYS Student loan delinquencies among renters more than doubled between January and May 2025, jumping from 14.5% to 31.4%, according to TransUnion. Millions of...
To say that multifamily marketers are hyped about using AI to upgrade their apartment’s virtual tours would be an understatement. Attend any conference or browse...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like without having to drive there in-person. Or they force prospects to quickly move on because your visuals are outdated, uninformative, and misleading. Either way, the quality of your apartment’s virtual tours determine the success of your marketing, leasing, and revenue. This guide shows apartment operators how to elevate their virtual tours and photos so renters can make confident leasing decisions. Introduction: What Happens When Apartment Photos and Virtual Tours Miss the Mark? Henry didn’t expect his promotion to... Read more
A new survey shows that multifamily landlords are increasingly worried about late payments from their tenants, a result that isn’t overly surprising as rising costs on...
Participating in a webinar on the multifamily market, Ariana Rasansky, JLL vice president of regional operations for multifamily property management, was asked a...
KEY TAKEAWAYS States are introducing new rules to limit or eliminate “junk fees” in rental housing, focusing on application charges, late fees, and hidden...
As demographic shifts and evolving consumer expectations reshape the multifamily housing market, institutional property managers are responding with targeted operational...
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