Property Management News
When apartment marketers recognize a community is struggling to generate leads and leases, increasing spending on digital advertisements to drive more traffic is often their first instinct—and that’s the right reaction. But there’s also a common misconception that driving more traffic is the only tactic or reason for running digital ads in the first place. Apartment ads are more than just a bottom-of-the-funnel traffic lever you pull after you’ve identified a problem. In reality, ads have influence over the entire apartment search process—from first impression to lease signing. The question is: Does your current ad strategy create demand and visibility for your... Read more
U.S. multifamily performance in 2025 showed steady demand and an elevated volume of new supply. Total absorption reached 519,000 units, but leasing momentum weakened in...
The rental market is starting 2026 the same way it ended 2025: soft, but with one encouraging sign underneath the numbers. Year-over-year rent growth sits at -1.4%, the...
As multifamily heads into 2026, the industry is shifting from experimentation to execution. After several years of layering new tools and testing AI-driven solutions,...
TikTok and other social platforms are making it dramatically easier for fraudsters to learn, buy, and scale rental application fraud, and operators who rely on manual...
The U.S. rental market has officially tipped in favor of tenants and turned renter-friendly as the vacancy rate has climbed to 7.6% across the 50 largest metros. Realtor.com says in their January Rental Report that 44 out of the 50 largest metros are now either renter-friendly or balanced, leaving just six markets more landlord-friendly. As vacancy rates rise, costs are adjusting downward. January marked the 29th consecutive month of year-over-year rent declines, with the national median asking rent dipping 1.5% year-over-year to $1,672. “After years of being squeezed by limited inventory, renters are finally seeing the supply wave work in their favor,” said Danielle Hale, chief... Read more
Realtor.com’s January Rental Report makes clear that the balance of power in the U.S. rental market has shifted decisively toward tenants. According to the...
KEY TAKEAWAYS Apartment demand is slowing in several major cities as labor market conditions weaken. High new supply and increased concessions are putting pressure on...
Here are 3 steps to help deal with tenants and frozen pipes and hopefully avoid the problem in your rentals and the maintenance calls that can result this winter. No. 1...
Despite pockets of overbuilding and stalled or falling rents in many apartment markets across the country, 80 percent of lenders and financial intermediaries who...
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