Property Management News
Generative Engine Optimization (GEO) is already reshaping how renters discover your properties. And if your strategy still revolves around Google keywords and ILS listings… you’re about to fall behind. So, What Is GEO? GEO = Generative Engine Optimization. It’s how you show up in the answers AI tools give renters, tools like ChatGPT, Perplexity, TikTok, and Google’s AI Overviews. Instead of: “2-bedroom apartments near me” Today’s renters are asking: “What’s the best dog-friendly apartment in Denver with quick maintenance and nearby cafes?” And they expect a straight answer. That answer might come from ChatGPT. And it might not... Read more
A common mistake in apartment marketing is assuming that your community is meant for everyone. Rather than placing yourself in a potential resident’s shoes, your...
As rent reporting gains legislative traction and resident demand, multifamily operators have an opportunity to strengthen credit access, improve payment behavior, and...
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
Pools are out. Smart locks are in. According to a new national survey from Rently, 58% of renters say they would give up traditional amenities like pools and gyms in...
Utility costs in multifamily properties continue to rise, making it increasingly important for property owners to find ways to manage expenses effectively. At the same time, tenants want a fair billing system where they only pay for the utilities they actually use. Submetering provides a practical solution by tracking individual unit consumption, helping to control costs and encourage responsible usage. This guide will explain how to submeter in a multifamily property, outlining its benefits for both property owners and tenants and detailing the steps to implement it effectively. You’ll also learn about legal considerations, best practices for fair billing, and how software simplifies... Read more
Apartment management demands a careful balance of tenant satisfaction, building upkeep, financial control, and regulatory compliance. Apartment managers that want to...
You’ve got units to fill, budgets to balance, and leads that ghost more than your last situationship. Sound familiar? Marketing your apartment community...
Managing short-term rental properties can be as rewarding as it is challenging. Whether you’re hosting one cozy Airbnb or juggling multiple listings, the ability to...
Looking at the multifamily industry today, it’s easy to forget that many of our current best practices were born of necessity five years ago, when the COVID-19...
Accessibility