Property Management News
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how renters feel when your online visuals don’t match what they see in person. Or that the visuals of the floorplan they need are unhelpful or outright missing. Too often, that’s exactly what happens—and it’s costing communities leads and leases. Today’s renters expect more. They know before they search which floorplan they want—and when they reach your website, they want to see inside it. What does the exact layout look like? Will it work for my lifestyle? That’s why every floorplan needs its own virtual tour... Read more
Generation Z, born 1997 and 2012, accounts for 30.5% of all renters, which has increased 3.5% year-over-year. In fact, adults under 35 (including younger millennials)...
The New Era of HOA Management Traditionally, managing homeowners’ associations consisted largely of trying to stay on top of heavy paperwork and endless phone calls....
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and...
A survey of current and prospective renters reveals a gap between what they want in an apartment and what developers and landlords are providing. Based on a...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease? Or pushing them to move on to a competitor? You must carefully consider how your virtual tours impact leasing decisions—because ignoring it will lead to renters ignoring you. The three most common virtual touring formats are photos, 3D tours, and walkthrough video tours. But which format actually works best for renters? Which one actually makes them say ‘Yes’? Here’s how each format stacks up across the leasing journey. How Do Apartment Photos Influence the Renter Journey? Apartment... Read more
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable....
The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Managing properties has always been about balancing tenant comfort and cost. For decades landlords and property managers relied on routine inspections and reactive...
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