Property Management News
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what renters actually search for—and what AI tools need to extract. Get the content right, and not only will your community get more visibility in ChatGPT, Gemini, or Perplexity, but your apartment website will also help renters convert. Here’s what matters most: 1. Floorplan and unit-level information. Imagine a renter opening up ChatGPT and entering the following prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow... Read more
In multifamily leasing, striking the right balance between automation and human connection isn’t just a technological decision. It’s the difference between signing a...
Key Points Technology has been stepping in to address the needs of tenants, landlords and large multifamily operators, and now AI is turning that slow progress into...
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect...
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
Are you constantly seeking out innovative solutions to enhance the security, convenience, and operational efficiency of your multifamily dwelling? If you’re still relying on traditional key-and-lock systems, you could be missing out on significant operational advantages. Gone are the days of lost keys, costly lock replacements, and tenant lockouts. Keyless smart locks that rely on digital credentials such as PIN codes or access cards are redefining how residents, property managers, and service providers access buildings and individual units. I’ve witnessed firsthand how modern access technology is transforming the apartment living experience for both property managers and... Read more
AI might seem like something only giant companies need, but a growing array of easy-to-use AI tools can sharpen your competitive advantage in crucial areas of your small...
In today’s leasing landscape, your community’s first impression is no longer made at the front office, it’s made online. Whether a prospect finds you...
Effective property management videos can revolutionize resident communication with video of actual team members engaging residents. As artificial intelligence and...
Having an accessible website is more important than ever—just ask Fashion Nova. Its e-commerce clothing website was found to be inaccessible to legally blind...
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