Property Management News
A renter touring an apartment has already made 90% of their decision before they ever step through the door. They’ve seen the website, scrolled the Instagram feed, watched a virtual tour, checked reviews, and compared the property’s “feel” to three others in the same price range. What shifted their interest wasn’t a flash sale or a concession banner. The New Rental Market: Identity-Driven Leasing Millennials (born 1981–1996) and Gen Z (born 1997–2012) now make up the majority of the U.S. rental market. They simply don’t choose a place to live the same way Boomers or Gen X did. While price and square footage still matter (and always will), the... Read more
Saving money on energy is more important than ever in uncertain economic times. As every day seems to bring surprising headlines, apartment owners, developers, and...
For rental housing providers, artificial intelligence has become both a challenge and a solution. Fraud in rental applications isn’t new, but the technology powering...
To say that multifamily marketers are hyped about using AI to upgrade their apartment’s virtual tours would be an understatement. Attend any conference or browse...
Your virtual tours accomplish one of two things. They either attract and qualify prospective renters, helping them visualize what your units and amenities look like...
“The Residences at…” format is failing—and voice search is the reason why. Smart speakers, voice assistants, and voice-to-text tools are influencing how prospective residents search for apartments. And the naming conventions that once worked perfectly fine in a typed-search world just don’t hold up in a voice-first one. Think about how people actually start their search today: “Alexa, find apartments near me with a gym.” That’s the new norm. And yet many apartment community names are still overly complex, built around long directional phrases or localized identifiers. That might have made sense before voice assistants became mainstream, but in 2026,... Read more
Exploring how innovation is reshaping operations, enhancing resident experiences, and driving sustainability in multifamily housing Technology continues to evolve at an...
After producing 10,000+ walkthrough video tours and photos for apartment communities nationwide, our in-house media team has learned one truth: Preparation makes or...
The housing market is expected to continue stabilizing in 2026 as affordability improves, drawing buyers back, according to Zillow. In a report, the home marketplace...
From remodels, renovations, upgraded amenities, and rebrands, there are a lot of changes that could cause your apartment’s photos and videos to age...
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