Property Management News
Artificial intelligence (AI) is quickly becoming more than a buzzword in property management—it’s evolving into a practical tool used across leasing offices, maintenance departments, and accounting teams. From document review to predictive maintenance, AI technologies are starting to reshape how property professionals approach their day-to-day work. But while the capabilities of AI are expanding, many still value a human-first approach that emphasizes experience, intuition, and interpersonal relationships. This guide explores the current role of AI in property management, along with reasons some prefer to proceed with caution. The Current State of AI in Property Management AI is already... Read more
Smart locks are revolutionizing home security. With that being said, if you’re still relying on traditional keys, you’re missing out. Smart keyless entry locks are...
Your digital ads targeted the right prospect at the right moment. They click and visit your community’s website. And your apartments are exactly what...
Agentic AI has become the latest artificial intelligence iteration to enter the multifamily industry, catalyzing significant investment from startups, apartment...
Rental parking is an often overlooked amenity that can play a crucial role in shaping leasing and renewal decisions for renters. Convenience and comfort are paramount to...
When new technologies are introduced, their uses often are not immediately obvious. Electricity initially was used for lighting and for sending telegraphs, but no one thought to use it for powering TVs or air conditioners because those didn’t exist yet. They were enabled by electricity. Artificial intelligence, or AI, can present a similar mystery: we’ve all heard of it, but what can it do? And is it really intelligent, or is it just a souped-up computer program? How is AI different from human intelligence? Artificial intelligence is simply a computer program that performs functions that typically require human intelligence, things like analyzing information in creative ways and... Read more
Generative Engine Optimization (GEO) is already reshaping how renters discover your properties. And if your strategy still revolves around Google keywords and ILS...
A common mistake in apartment marketing is assuming that your community is meant for everyone. Rather than placing yourself in a potential resident’s shoes, your...
As rent reporting gains legislative traction and resident demand, multifamily operators have an opportunity to strengthen credit access, improve payment behavior, and...
It’s a pretty safe bet that most prospective residents follow a similar path before applying: They discover your apartments, like what they see, and find an available...
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