Property Management News
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable. Vacancies cost hundreds per day—far more than the cost of producing virtual tours, investing in an AI chatbot, or hiring more leasing staff. And each signed lease resulting from a virtual tour represents a return many times greater than that. But with virtual tours, there’s more to ROI than just dollars. Virtual tours deliver an operational ROI that’s harder to track in a spreadsheet—but arguably more valuable. They make: Leasing teams → happier and more efficient Renters → more qualified and... Read more
The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...
Student renters make up a small but significant slice of the renter population. Compared to adults in full-time employment, students are much more likely to rent. And...
Managing properties has always been about balancing tenant comfort and cost. For decades landlords and property managers relied on routine inspections and reactive...
Say hello to the new wave of renters. The youngest renter generation — Gen Z — is growing up. Members of this generation, born between 1997 and 2012, are leaving the...
The Problem with Today’s Apartment Websites Lucy opens her ChatGPT app and types in this prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow labradoodles?” The AI responds with a customized list of five apartments matching her query, including a breakdown of their proximity to the Plaza, pet policies, breed restrictions, and more details—citing the communities’ websites as sources. She taps the link to the website of the first community on the list. The site loads with nothing but a dull gray window and main navigation showing. After five long seconds, a video... Read more
Picture yourself stepping into a building twelve years from now. There’s no sudden flash of technology, no robotic voice greeting you — just a quiet awareness that...
Property management has always required balancing the needs of landlords and tenants, but in the digital era, technology has simplified many of these interactions. One...
As the weather starts to cool and we head into fall, it’s a good time to start thinking about winter prep. Smart property technology can do a lot of the heavy...
Fraud has long plagued the multifamily sector, but the scope and sophistication of the problem are now reaching new levels, fueled by technology and shifting consumer...
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