Property Management News
Renters in 2025 are younger, more racially diverse and increasingly reliant on digital tools to find and secure housing, according to Zillow’s latest Consumer Housing Trends Report. Even with rising prices and fees, most plan to remain in the rental market. The typical U.S. renter household decision-maker is 41 years old, with half under the age of 40. By generation, Gen Z makes up 44% of recent movers but only 26% of all tenants. Renters are also more racially diverse than the overall adult population, including 49% non-Hispanic white, 19% Hispanic and 19% Black. Financially, the median renter household earns about $54,000 annually, well below the roughly $80,000 median for all... Read more
Overview AI technology offers the potential to analyze vast amounts of data more quickly and efficiently than the human mind is capable. It can also streamline and...
We’ve all bought clothes online that looked great in photos—only to arrive boxy, too short, or nothing like we expected. It’s frustrating, right? Now imagine how...
Generation Z, born 1997 and 2012, accounts for 30.5% of all renters, which has increased 3.5% year-over-year. In fact, adults under 35 (including younger millennials)...
The New Era of HOA Management Traditionally, managing homeowners’ associations consisted largely of trying to stay on top of heavy paperwork and endless phone calls....
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you’re reaching out to current tenants, engaging prospective property owners, or strengthening your connections with vendors, email marketing can help you build trust, increase retention, and generate leads—all while automating repetitive tasks to save time and improve efficiency. In this guide, we’ll walk you through the essentials of email marketing for property management companies. You’ll learn how to craft effective campaigns, segment your target audience for better engagement, and... Read more
A survey of current and prospective renters reveals a gap between what they want in an apartment and what developers and landlords are providing. Based on a...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable....
The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...
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