Property Management News
The Problem with Today’s Apartment Websites Lucy opens her ChatGPT app and types in this prompt: “I’m moving to Kansas City, Missouri next month for work. I really like the Plaza area. Are there any studio apartments near there that allow labradoodles?” The AI responds with a customized list of five apartments matching her query, including a breakdown of their proximity to the Plaza, pet policies, breed restrictions, and more details—citing the communities’ websites as sources. She taps the link to the website of the first community on the list. The site loads with nothing but a dull gray window and main navigation showing. After five long seconds, a video... Read more
Picture yourself stepping into a building twelve years from now. There’s no sudden flash of technology, no robotic voice greeting you — just a quiet awareness that...
Property management has always required balancing the needs of landlords and tenants, but in the digital era, technology has simplified many of these interactions. One...
As the weather starts to cool and we head into fall, it’s a good time to start thinking about winter prep. Smart property technology can do a lot of the heavy...
Fraud has long plagued the multifamily sector, but the scope and sophistication of the problem are now reaching new levels, fueled by technology and shifting consumer...
Short-term rentals have become one of the most talked about corners of real estate, marked by their ability to generate income, respond quickly to shifts in demand, and expand revenue through personalization and upsells. Flexibility has always been their strength, but it has also been their weakness. The more adaptable an asset is, the more complex it becomes to manage consistently. Performance of STRs has always hinged on management. The same property can outperform traditional multifamily or underdeliver depending on how operations are run. Calendars, guest communication, turnovers, maintenance, compliance, reporting, and pricing must align. When they do, cash flow is steady and... Read more
You’ve marketed apartments for decades. Or maybe you’re new to multifamily. Either way, you’re facing the same challenge right now: AI is changing how renters...
This is the first of a two-part series exploring how property managers can use new Answer Engine Optimization methods to get ahead of the curve—and their...
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
In multifamily leasing, striking the right balance between automation and human connection isn’t just a technological decision. It’s the difference between signing a...
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