Property Management News
Without website traffic, nothing happens. Why? Traffic is the starting point of your resident’s lifecycle. Traffic → Website Engagement → Lead → Tour → Application → Qualified → Lease → Satisfaction → Renewal. When you don’t have enough traffic—or when the traffic you get to your apartment’s website doesn’t convert to leads and leases—it impacts your entire operation. To improve your apartment’s performance, you must first improve the quality of your website traffic. That’s where digital advertising comes in, and we’ll discuss how later in this article. But first, let’s revisit how traffic determines performance. What... Read more
Onboarding new residents is a pivotal part of property management, setting the tone for their experience and establishing a foundation for positive long-term...
Introduction Generation Z is the largest group of renters in U.S. history. As digital natives, they instinctively turn to their smartphones for instant...
Managing a multifamily property in today’s dynamic environment comes with its share of challenges. From ensuring residents’ peace of mind and satisfaction to...
A well-photographed rental listing can make all the difference in attracting potential tenants quickly. Real estate photography plays a crucial role in making your...
What amenities do renters want most? Greystar surveyed more than 90,000 people to find out which amenities they consider nice to have and which amenities they say they can’t live without. The survey revealed widespread interest in amenities focused on sustainability, technology and thoughtful design. Topping the list of most desired amenities for renters across the country was walk-in closets. Eighty-eight percent of respondents expressed interest in this amenity while 37% said they would not rent an apartment without one. Renters in Miami and Dallas were especially keen on having ample closet space, with more than half of renters considering a walk-in closet a must-have amenity,... Read more
Would-be home buyers will continue to prioritize renting. Artificial intelligence will make apartment living more enjoyable than ever. And wellness as a priority will be...
The multifamily industry continues to evolve, driven by exciting technological advancements that are, in part, a response to shifting resident expectations. As we look...
Artificial intelligence (AI) is rewriting how the entire real estate industry operates, including improving the way multifamily properties market and advertise their...
Electric vehicle sales have recently fallen short of carmakers’ hopes, but there are signs EVs may have staying power in the market. In the third quarter this year,...
Accessibility