Property Management News
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect more, and they’re making decisions based on more than just the floor plan. In a competitive market where every property has stainless steel appliances and a fitness center, your brand is what sets you apart. And the tools that shape that brand most consistently? You guessed it: SEO and organic social. Let’s talk about why brand marketing is having a major moment in multifamily, and why investing in SEO and organic social isn’t just about rankings and likes. It’s about reputation, recognition, and... Read more
Recent reporting shows issues with lease clauses banning tenants from leaving negative reviews, sometimes called non-disparagement clauses in leases, so see what the...
Are you constantly seeking out innovative solutions to enhance the security, convenience, and operational efficiency of your multifamily dwelling? If you’re still...
AI might seem like something only giant companies need, but a growing array of easy-to-use AI tools can sharpen your competitive advantage in crucial areas of your small...
In today’s leasing landscape, your community’s first impression is no longer made at the front office, it’s made online. Whether a prospect finds you...
Effective property management videos can revolutionize resident communication with video of actual team members engaging residents. As artificial intelligence and automated responses continue to grow exponentially in multifamily, residents are seeking something that feels genuine. They want to know there’s a real person behind the property management; someone who understands their needs, celebrates their milestones and truly cares about their living experience. Video communication, paired with smart AI tools, provides multifamily operators with a perfect solution for authentic, scalable resident engagement that fosters trust. When done right, video doesn’t just communicate; it creates... Read more
Having an accessible website is more important than ever—just ask Fashion Nova. Its e-commerce clothing website was found to be inaccessible to legally blind...
The history of property maintenance operations has seen slow but continuous innovation. The techniques we see as outdated today were the best practices of their time,...
Artificial intelligence (AI) is quickly becoming more than a buzzword in property management—it’s evolving into a practical tool used across leasing offices,...
Smart locks are revolutionizing home security. With that being said, if you’re still relying on traditional keys, you’re missing out. Smart keyless entry locks are...
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